Brand priming effect on consumers’ financial risk taking behavior
نویسندگان
چکیده
منابع مشابه
Impact of Financial Characteristics on Future Corporate Risk-Taking Behavior
Organizational risk is often defined as a change in the flow of profit, or as a sys-tematic or non-systematic changes in the stock return flow. The risk taking of management is conceptualized as the actual investment decisions that are indictors due to uncertainty results. The purpose of this study is to investigate the effect of financial characteristics on future corporate risk taking behavio...
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متن کاملrole taking under financial risk decision making
this paper explores people’s behavior when they are facing financial risks. through the setting of an economics experiment, people’s willingness to bear financial risks and their tendency to impose risks on others are investigated. the experiment result shows that most people are risk-neutral or risk-averse when making decision under financial environment, and their tendency to impose risks on ...
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ژورنال
عنوان ژورنال: Revista de Administração
سال: 2017
ISSN: 0080-2107
DOI: 10.1016/j.rausp.2016.09.002